Privacy Policy
Last Update: May 15, 2026
Your privacy is important.
This Privacy Policy explains how MEDcovery and our affiliates (collectively, “MEDcovery,” “MC,” “we,” “us,” and “our”)) collect, use, and disclose information about you in connection with your use of any website, application, API, service, or email or SMS communication (collectively, our “website”) on which this Privacy Policy is posted or linked, including www.medcovery.com, and in connection with our offline business operations, including patient intake conducted in person at any of our clinic locations.
This Privacy Policy describes information we collect through our website and our business operations, including information collected on paper intake forms at our clinic locations. Certain “protected health information” that you provide to us in the course of receiving treatment is governed by our HIPAA Notice of Privacy Practices, which is available on our website. In the event of a conflict between the terms of this Privacy Policy and the terms of our HIPAA Notice of Privacy Practices, the HIPAA Notice of Privacy Practices will control with respect to information it covers.
This Privacy Policy does NOT apply to any information that you may provide to third parties in connection with our website; the sharing of that information is governed by the privacy policy or other relationship between you and each third party with which you provide information about yourself.
If you reside in certain U.S. States, you may have additional rights with respect to your personal information or data pursuant to one or more laws enacted by your state of residence. If you do not agree with our policies and practices regarding your privacy as set out here, your choice is not to use our website or services. BY ACCESSING OR USING OUR WEBSITE OR PROVIDING INFORMATION TO US, YOU AGREE TO THIS PRIVACY POLICY.
No Medical Advice
The content on our website, including any text, graphics, images, blog posts, patient stories, recovery tips, and other materials, is provided for general informational and educational purposes only. It is not intended to be, and should not be treated as, a substitute for professional medical advice, diagnosis, or treatment.
Always seek the advice of your physician, chiropractor, or other qualified healthcare provider with any questions you may have regarding a medical condition or injury. Never disregard professional medical advice or delay in seeking it because of something you have read on our website. If you think you may have a medical emergency, call your doctor or 911 immediately. Reliance on any information provided by MEDcovery, our employees, contributors, or other visitors to our website is solely at your own risk.
The information on our website is not intended to diagnose, treat, alleviate, or cure any medical condition or disease. Use of, or access to, our website does not create a doctor-patient, chiropractor-patient, or any other professional relationship between you and MEDcovery. Such a relationship is established only through an in-person evaluation at one of our offices, subject to a separate written agreement and our HIPAA Notice of Privacy Practices.
Children’s Online Privacy
Our website is not intended for nor is it directed at children under 18 years of age. No one under age 18 may access the website nor provide any personal information to or on the website.
We do not knowingly collect personal information from children under 18 through the website. If we learn we have collected or received personal information from a child under 18 through the website, we will take steps to delete that information. If you believe we might have received any information from or about a child under 18 through the website, please contact us at opdirector@medcovery.com.
Information We Collect About You
We collect three basic types of information from and about you:
(a) Personal Information. This is information by which you may be personally identified, such as name, mailing address, e-mail address, telephone number, date of birth, insurance information, attorney/legal-representative information (where applicable), and any other information our website or business collects that is defined as personal or personally identifiable information under an applicable law. Certain of this information is optional to provide. You provide personal information when you contact us, request an appointment, use services offered by us, sign up to receive communications from us, or complete a paper intake form at one of our clinic locations.
We collect personal information in order to support our business operations and to provide chiropractic and care-coordination services to you. Depending on the services you use, we may collect the following categories of personal information from you:
Contact information (your name, email address, mailing address, mobile and other telephone numbers, and social media account information or other similar information).
Appointment and intake information (the reason for your appointment, the date and location of any motor-vehicle collision, your insurance carrier and claim information, and the name and contact information of any attorney representing you).
Health information (any information you provide us relevant to your use of our website or your potential or actual receipt of services from us, including the nature of your injuries, your symptoms, your prior treatment history, your medications, your allergies, and any disabilities or accommodations needed). Protected health information you provide to us in the course of receiving treatment is governed by our HIPAA Notice of Privacy Practices, not by this Privacy Policy.
Payment and insurance information (information necessary for you to be billed for services, including insurance member ID and claim number; if you are responsible for any out-of-pocket portion, payment-card or bank-account information sufficient to process that payment).
Employment-application information (if you apply for a job with MEDcovery, your resume, employment history, education, desired position, desired office location, and any other information you provide as part of your application).
Contact and survey information (any information you provide to us, whether through the website, in person at a clinic location, or otherwise through email, phone, or other communications, and including the results of any survey or feedback response you may provide to us if we request you do so).
Other information (anything else you voluntarily choose to provide in accordance with this Privacy Policy).
(b) General Information About You. This is information that is about you but individually does not identify you. It includes information about your internet connection, the equipment you use to access the website and your usage details, such as any of your search queries or activity logs on the website. This “log data” may include your device IP address, device name, operating system version, the configuration of the app or browser when utilizing the website, the time and date of your use of the website, and other statistics.
This general information is used by us to understand how our website is used and to improve its functionality, and to send you communications that may be more relevant to you. In some circumstances, some of your log data can become attributable to you, in which case it is treated as personal information under this Policy.
(c) User-Generated Content. You may also provide us with additional information or content, including text, photos, audiovisual content, and location information as input into the website, for example through reviews, testimonials, contact functions, or other interactive features of the website. You may also provide us with this additional information by posting or sharing it using third-party social media sites, or by uploading it directly to the website. This content and information is referred to as “User-Generated Content.”
If you provide any User-Generated Content to us through the website or any account associated with us on your social media account, we may use such User-Generated Content without restriction or compensation to you, including by posting it to the website or our social media accounts, in our sole discretion. You expressly agree that, by submitting User-Generated Content to us, we may display certain of your personal information or general information about you (namely, your name, image, username, or other identifying information, social media account handle, profile picture, and location) along with such User-Generated Content on our website or social media accounts. Subject to applicable law, you will remain the sole owner of your User-Generated Content, which you acknowledge you provide to us pursuant to a perpetual, irrevocable, sublicensable, royalty-free, non-exclusive worldwide license in any format and with unlimited adaptation, derivation, and modification rights. You agree that any User-Generated Content you submit will not contain protected health information about yourself or anyone else, and you understand that information you submit as User-Generated Content is not subject to the protections of HIPAA or our HIPAA Notice of Privacy Practices.
If you disagree with our use of your User-Generated Content as described in this section, you should refrain from providing us with any User-Generated Content. You may request that we remove your User-Generated Content from the website and/or our social media accounts, and we will take commercially reasonable steps to delete it.
How We Collect Information About You
We collect personal information and general information about you directly from you when you provide it to us, including: (i) online, such as by submitting a contact form on our website, emailing us, or interacting with our website; (ii) over the telephone, such as when you call to schedule an appointment or speak with our staff; and (iii) in person at any of our clinic locations, including through paper intake forms, appointment-scheduling forms, insurance and financial-responsibility forms, and SMS-consent forms that you complete and sign at the clinic. We may also collect personal information from third parties you have authorized to share information with us, including your insurance carrier in connection with a claim and your attorney in connection with the representation. We also automatically receive your IP address and similar log data when you browse our website.
Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies. We do not alter these collection practices when we see a Do Not Track signal from your browser.
The website may also contain links to other sites (a “third-party link”). If you click on a third-party link, you will be directed to that site. We strongly advise you to review the privacy policy of these websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services presented to you via the website.
Cookies, Analytics, and Tracking Technologies
We and our service providers use cookies, pixels, and similar tracking technology to recognize your browser or device and to capture and remember certain information about your activities on our website. We may use Google Analytics to assist us in better understanding our website visitors. For information on how to opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout. You may refuse to accept browser cookies by activating the appropriate setting on your browser; however, if you select this setting, you may be unable to access certain parts of the website.
How We Use Your Information
We process and use the personal and general information that we collect about you or that you provide to us in the following ways:
To present the website and its contents to you and to respond to appointment requests or other inquiries.
To provide chiropractic and care-coordination services to you, including scheduling appointments, coordinating referrals and follow-up care, and processing insurance billing.
To communicate with you about your care, including sending appointment reminders and other treatment-related communications by email, phone, or SMS (where you have opted in).
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
To notify you about changes to the website or to any services we offer or provide through it.
To make other communications with you, including promotional offers, marketing, and patient surveys. You may opt out of receiving certain of these communications.
To maintain security on the website, to detect, investigate, and prevent fraudulent activity, abuse, and other illegal activities, and to protect our rights, property, or safety.
To enforce compliance with our policies and to comply with applicable law and government requests or enforce or manage legal claims or accounting and administrative tasks.
We may also aggregate or de-identify the information we collect and use that aggregated information to analyze the effectiveness of our website, improve and add features, and conduct analytics and research related to our services. We will not attempt to re-identify de-identified information.
SMS Communications from MEDcovery
If you opt in to receive SMS text messages from MEDcovery, you consent to receive appointment scheduling, appointment reminders, care coordination, billing, and other business-related text messages from us at the mobile number you provide. Message frequency varies. Message and data rates may apply. Reply HELP for help or STOP to unsubscribe at any time. For assistance, contact us at opdirector@medcovery.com or 1-888-KAR-WREK.
How You May Opt In
You may opt in to receive SMS text messages from MEDcovery through any of the following channels: (a) by checking the SMS consent box and providing your mobile phone number on the “Contact Us” form on our website; (b) by signing the SMS consent section of a paper intake form, appointment-scheduling form, or stand-alone SMS-consent form that you complete in person at any of our clinic locations; or (c) by providing verbal consent during a telephone call with our staff, which we will confirm in writing (for example, by sending you an SMS confirmation that you can reply STOP to in order to revoke). The same information categories are collected, and the same protections in this Policy apply, regardless of which channel you use to opt in. Mobile phone numbers and SMS opt-in consent collected through paper intake forms are subject to this Policy in the same way as mobile phone numbers and SMS opt-in consent collected through our website. Consent to receive SMS messages is not a condition of receiving any product or service from MEDcovery, and your refusal to opt in to the SMS Program will not affect your ability to receive treatment or otherwise be provided services by MEDcovery.
Records of SMS Consent
MEDcovery maintains a record of each individual’s SMS opt-in consent and opt-out, including the date, channel through which consent was given (website, paper form, or verbal confirmation), and the mobile phone number associated with the consent. We retain these records for as long as you remain opted in to the SMS Program, and for a reasonable period thereafter to demonstrate compliance with applicable carrier requirements and law. Paper intake forms containing SMS consent are stored alongside our other patient-intake records and are subject to the same administrative, physical, and technical safeguards.
No Sharing of Mobile Opt-In Data
Mobile information, including phone numbers and SMS opt-in consent (whether collected through our website, through a paper intake form at a clinic location, or through verbal consent confirmed in writing), will not be shared with, sold to, or transferred to any third parties or affiliates for marketing or promotional purposes. This includes our parent company, subsidiaries, affiliates, business partners, advertising partners, and any successor or acquiring entity. The only third parties with whom we share mobile opt-in information are sub-processors strictly necessary to deliver the SMS service itself (for example, our SMS platform provider), and they are contractually prohibited from using that information for any other purpose. This exclusion applies notwithstanding anything to the contrary elsewhere in this Policy, including the sections titled “How We Disclose Your Information,” “Internal Third Parties,” “Business Transactions,” and “Sales of Personal Information.”
How We Disclose Your Information
We may share or disclose certain of your personal information:
With our personnel, subsidiaries, vendors, and other third-party service providers and affiliates in order to provide you with the website or to provide chiropractic and related services to you.
When you provide your consent to such disclosure.
With professional third parties and advisors who provide financial, legal, customer-support, website-management, data-privacy, compliance, insurance, accounting, or other consulting or auditing services to us.
With your insurance carrier, your attorney, opposing counsel, opposing insurance carriers, court reporters, and other parties to a personal-injury or insurance claim, where you have authorized such disclosure or where the disclosure is otherwise permitted by law or by our HIPAA Notice of Privacy Practices.
Internal Third Parties. We may share personal information with our parent company, subsidiaries, successors, assigns, licensees, affiliates, or business partners, including where disclosure is needed to protect the employees, independent contractors, officers, directors, members, users, or shareholders of MEDcovery.
Business Transactions. We may do business with third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. If a change happens to our business, the new owners may use your personal information in the same way as set out in this Policy.
To comply with any court order, law, or legal process, including to respond to any government or regulatory request.
To enforce or apply this Privacy Policy, our website Terms of Use, or any other agreements between you and us, or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of us, our patients, or others.
We may also disclose aggregated information about our users, and information that does not identify any individual, without restriction.
Sales of Personal Information. We do not allow third-party advertising partners to place tracking technology such as cookies on our website, although our website does use cookies for its functionality. Under some state laws, sharing data via cookies may be considered a “sale” of information. Except for this sharing, MEDcovery does not sell any of your information.
Notwithstanding anything to the contrary in this Privacy Policy, mobile information (including phone numbers and SMS opt-in consent, regardless of whether collected online, on a paper intake form, or through verbal consent) is never shared with, sold to, or transferred to third parties or affiliates for marketing or promotional purposes, as described in the section titled “No Sharing of Mobile Opt-In Data.”
Your Privacy Rights and Choices
We strive to provide you with choices regarding the personal information you provide us. Depending on the jurisdiction in which you reside, the rights you may have include:
Accessing, correcting, updating, or requesting deletion of your information (also called “portability” of your information).
Objecting to processing of your information, asking us to restrict processing of your information, or requesting the portability of your information.
Opting out from receiving marketing communications that we send you at any time, by selecting the “unsubscribe” or “opt-out” link in marketing communications, by replying STOP to any SMS message, or by adjusting your browser’s cookie preferences.
Withdrawing your consent at any time if we have collected and processed your information with your consent.
Complaining to a data-protection authority about our collection and use of your information.
You can contact us with your request by sending an email to opdirector@medcovery.com. Requests concerning your protected health information are governed by our HIPAA Notice of Privacy Practices, not by this Privacy Policy.
U.S. STATE PRIVACY NOTICE
In addition to the rights provided above, you may have certain additional rights with respect to your personal information under privacy laws enacted in one or more U.S. States, including California, Colorado, Connecticut, Florida, Oregon, Utah, and Virginia (collectively, “U.S. State Privacy Laws”). This Notice supplements our other policies and does not apply to “protected health information” governed by HIPAA, which is addressed in our HIPAA Notice of Privacy Practices.
Some categories of personal information we collect may be classified as “sensitive” under certain U.S. State Privacy Laws, including health and disability information (e.g., to allow us to evaluate and provide chiropractic and care-coordination services to you). We use sensitive information only for the purposes described in this Privacy Policy or as disclosed by you at the time of collection.
We do not sell your personal information for profit. We do not engage in targeted advertising on our own websites, which may be considered a “sale” under certain U.S. State Privacy Laws. We do not sell the personal information of consumers we know to be less than 18 years of age or use or share such information for targeted-advertising purposes.
Notwithstanding anything to the contrary in this Notice, mobile information collected in connection with our SMS Program is never sold or shared for marketing or promotional purposes, regardless of the channel through which it was collected. See the section titled “No Sharing of Mobile Opt-In Data.”
If you are a California resident, California Civil Code Section 1798.83 permits you to request certain information regarding our disclosure of personal information to third parties for their direct-marketing purposes. To make such a request, please email opdirector@medcovery.com.
Data Security, Retention, and Transfers of Information
We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure, including transmitting information via industry-standard secure-socket-layer (SSL) technology. We cannot, however, guarantee the security of personal information transmitted to us via the internet, and any transmission of personal information is at your own risk.
We retain information we collect from you for only as long as we need in order to provide our website or services to you, or for other legitimate business purposes such as resolving disputes, safety and security, or complying with our legal obligations. Records of medical treatment are retained in accordance with applicable Arkansas record-retention laws and our HIPAA Notice of Privacy Practices. SMS opt-in consent records are retained as described in the section titled “Records of SMS Consent.” Records of any request to exercise your rights under a U.S. State Privacy Law are kept for 24 months, unless a different timeframe is required by law.
We are based in the United States, and our website is offered to persons located in the United States. Information about you will be transferred to, and processed in, the United States, which may not be your country of residence.
Changes to Our Privacy Policy
It is our policy to post any changes we make to our Privacy Policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you by email or through a notice on the website. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting the website and this Privacy Policy to check for any changes.
Questions About This Policy
To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:
MEDcovery
10310 West Markham Street, Suite 210
Little Rock, AR 72205
opdirector@medcovery.com
1-888-KAR-WREK
Effective Date: May 15, 2026
Last Updated: May 15, 2026